Originally from Los Angeles, thePleasures brand was born in 2015 from the idea of ​​Alex James and Vlad Elkin . Inspired by the musical world, it recalls multiple grunge, metal and punk facets.

He immediately became controversial after creating a t-shirt with the letter Kurt Cobain wrote before committing suicide .

Alex James, originally from Nyc, recalls the world where he grew up, the music clubs like the historic GBGB , the countless Rock images, icons of an era that turned into posters attached everywhere in one's room.

All this history, combined with current streetwear trends, in a city like Los Angeles has led Pleasures to immediately have countless Fans, including the likes of The Weekend, Kylie Jenner, G-Dragon and Keith Ape.