Gramicci, the streetwear brand born from the Californian outdoors
by Luca Falovo
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Gramicci was born in 1982 in the Yosemite park in California, from the idea of Mike Graham, a well-known climber who dominated the rock climbing scene in the 80s. The brand has its roots in California where in the 90s it was worn by surfers and skaters who loved the simplicity and durability of Gramicci garments, especially the shorts with ample volume and integrated belts.
Considered as one of the pioneer brands of the Outdoor Gramicci by combining minimal style with technical fabrics it transforms into fashion with streetwear inspirations becoming in recent years one of the most requested and sought after brands.
It boasts collaborations with Stussy, Neighborhood, Mastermind and Alpha Industry just to name a few.